Privacy Policy

Last updated: November 11, 2026

FlowSmart Business ("FlowSmart", "we", "us") builds AI assistants, automations and custom apps for small businesses in Massachusetts. FlowSmart Business is a trade name operated by Creative Media, a company based in Massachusetts, USA. This policy explains what information we handle on our website flowsmartbusiness.com, on our own social media accounts (including Instagram @flowsmartbusiness and our Facebook Page), and through the automated assistants we operate.

1. Information we collect

Messages you send us. When you comment on one of our Instagram posts or send a direct message to @flowsmartbusiness, we receive the content of your message, your Instagram username and the public profile name and identifier provided by Meta, and the time of the message.

Information you choose to share. During a conversation you may tell us your name, your business name, the type of business, your phone number or email so we can contact you about our services.

Website. Our website does not use advertising cookies or third-party trackers. If you use the contact form, it opens WhatsApp or your email app with the message you wrote; we only receive what you choose to send.

We do not collect payment information through social media or our assistants, and we do not intentionally collect information from children under 13.

2. How we use it

We use this information only to: answer your messages and comments (including automatically, through our AI assistant); show you how our AI assistant works when you ask for a demo; contact you about our services if you ask us to; and keep a record of our conversations with potential clients. We do not sell your information and we do not use it for advertising profiles.

3. Our AI assistant

Replies on our Instagram account may be written by an AI assistant. The assistant identifies itself as AI, and a person (our founder) can take over the conversation at any time. To generate replies, the text of the conversation is processed by our AI provider, Anthropic (the "Claude" models), under its commercial terms, which do not allow it to use this data to train its models. Messages are sent and received through Meta's official Instagram Messaging API.

4. Assistants we run for our business clients

We also operate assistants and automations on the Instagram, Facebook and messaging accounts of the small businesses that hire us (for example, to answer their customers' messages or publish their posts), using our Meta app "Hermes". In that case we act as a service provider for that business: we process their customers' messages only to deliver the service the business asked for, under the same rules described here, and the business's own privacy policy also applies. Customers of our clients can ask us or the business to delete their data at any time.

5. Who we share it with

Only with service providers that help us run the service: Meta Platforms (Instagram and Facebook, where the conversation happens), Anthropic (to generate AI replies), Vultr (the server that runs our assistant, located in the United States) and Cloudflare (website and email routing). We may also disclose information if required by law.

6. How long we keep it

We keep conversation records for up to 12 months to follow up with potential clients, and then delete them. If you become a client, we keep the information needed for the contract for as long as the law requires.

7. Your choices and data deletion

You can ask us at any time to access, correct or delete the information we have about you. Send a direct message to @flowsmartbusiness with the word DELETE, or email contact@flowsmartbusiness.com. We delete your conversation records from our systems within 30 days and confirm when it's done. See our data deletion instructions. You can also stop messages at any time by simply not replying or by blocking the account.

8. Security

Access to our systems is limited to FlowSmart. Credentials are stored on our server with restricted permissions, and connections use HTTPS.

9. Changes

If we change this policy, we will update the date at the top of this page.

10. Contact

FlowSmart Business · Massachusetts, USA · contact@flowsmartbusiness.com